5 Effective SEO Tips to Optimize Mobile Marketing
1. Keep Things Simple – Always remember that with mobile, you are working with less screen space and a bit more limited capacity as opposed to a desktop. Therefore, try to use shorter tail keywords, avoid too many small buttons and rich media, such as pop ups and flash. The goal is to make the experience as quick and seamless as possible for your customer and potential customer.
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5. Be Strategic With Rich Content – While pop-ups and flash are a big no, it is important to capture your customers’ attention and visually stimulating elements such as bright, bold images and videos help. The trick is to be smart when employing these tools for mobile. Because a too image-heavy or overly long videos mobile site can cause the page to run slow and take a long time to load. And that is a very quick way to turn customers off.