Yello Signs Deal with Flow Sports
As we continue to expand our product offering to customers and clients; Yello has signed a new agreement with Flow Sports and Flow Premier Sports. Continue reading to learn more about this exciting new venture.
Yello and Flow- What you need to know
Yello Media Group is now an official reseller of Flow Sports & Flow TV Channels. As we continue to diversify our product offerings, Yello continues to make bold strides into the digital age. Yello knows how to get brands in front of the right customer at the right time. Our clients are presented with an unmatched opportunity to position their brand during the most popular football league in the world and the Caribbean, the Premier League.
- Why has Yello partnered with Flow to sell TV advertising solutions?
With this new partnership, Yello is able to expand our advertising offerings to existing and potential clients. The deal to expand the company’s advertising solutions portfolio is part of the company’s strategic direction to establish Yello Media as a full-service media entity within the region.
2. What are the benefits clients?
The Premier League (PL) gives clients great value for their advertising spend. Generally, Premier League matches on FlowSports generate five times the number of viewers compared to free to air channels and at least ten times the viewers of other sports channels.
The Premier League is the highest demanded sports content on TV with a consistent audience throughout the nine month season. Capturing a diversified audience, the Premier League helps clients reach targeted audience when they are most engaged. Flow Sports is offered in the basic package for all regional cable operators, which guarantees high reach. FlowSports is the only provider with the ability to give actual audience data on content.
A total of 380 live matches will be shown from August 2017 to May 2018, exclusively on Flow Sports, Flow Sports Premier and FlowSports App to hundreds of thousands of sports enthusiasts throughout the Caribbean. Three live matches per week will feature a Top 6 teams.
3. What are the products?
Generally, 12 minutes of ad time available per hour for the run of schedule. In addition:
- Video (TVC) Spot advertising 30 and 60 seconds
- On screen logo
- Lower third Squeeze back graphic
- Bugs (small logos on the screen during matches.)
- Scoreboard Clock
4. Which markets will this be available?
The partnership is for all Flow territories where Yello has a sales team, however, we will start selling in Jamaica, Cayman, Barbados, Trinidad with the other markets to come on stream shortly after.
5. Are there any bundles?
Clients can choose from three bundles to suit their budget; Football Nut, Platinum or Gold season passes. Exclusive advertisements can be placed pre- game, half- time and post- game.
6. How can customers get more information on these packages?
7. Will Yello be selling other Flow Sports packages outside of EPL?
Yes. The partnership provides us with the opportunity to sell all major sporting programmes shown on Flow Sports Network.