Yello Media, the Caribbean’s foremost digital and print advertiser, and the Caribbean Premier League (CPL) have announced the formation of a new three-year partnership designed to create community support, commerce and engagement through cricket.
The regional partnership, the first of its kind for Yello Media Group since its rebrand in 2017, is part of the company’s push to establish and support initiatives that celebrate Caribbean people and culture. Yello Media Group’s Director of Marketing Tshani Jaja welcomed the initiative stating “Cricket plays such an important role in Caribbean history and culture. The CPL has in recent years driven a resurgence in the sport and has successfully engaged a wide subsection of support from all age groups, especially young people. With this partnership, Yello Media Group is able to introduce a more modern and digital take on a tradition that has been ongoing for generations”.
Yello, through its newly introduced mobile app and online platforms, will provide match fixtures and profiles of players. Yello will also launch an online campaign to give fans an opportunity to win match tickets and special prizes in Yello's participating markets - Jamaica, Barbados, Guyana, St. Lucia and Trinidad & Tobago.
CPL Commercial Director Jamie Stewart added “We are excited to welcome Yello as a Sponsor of the Hero CPL for the next three years. Yello is the Caribbean leader in the digital space and it is perhaps a testament to the League’s innovative and powerful online presence that this exciting partnership has been possible.
He added, “Fans can expect some fun activities both online and offline, with the opportunity to win tickets, merchandise and unique experiences as the CPL gets closer. We would like to thank the company for their shared vision and invite fans to find what they need throughout the Caribbean with Yello.”
The partnership further establishes the Yello Media Group's mantra of knowing and celebrating local.
About Yello Media Group
Yello Media Group is the leading provider of digital media and marketing solutions operating across 20 countries in the English speaking Caribbean and Central & South America. Their digital solutions and directory products create seamless connections with businesses and their customers online and offline. With decades of advertising expertise, Yello is the most celebrated Google AdWords Partner in the Caribbean , Central & South America receiving three consecutive awards for Google Display and Mobile Champions in 2014, 2015 and 2016. Yello’s diverse mix of digital solutions such as SEM, Website Development, Social Media Management, Online Videos and Display Advertising helps businesses build awareness, expand reach and generate leads. In 2017 they were one of 5 companies recognised Internationally by Google for their innovation in Search & Display Advertising in the Caribbean and Latin America.
ABOUT THE HERO CARIBBEAN PREMIER LEAGUE:
First started in 2013, the Hero Caribbean Premier League (CPL) is a franchise-based T20 format cricket tournament that combines two of the most compelling aspects of Caribbean life – dramatic cricket and a vibrant Carnival atmosphere. Combining broadcast and digital viewership over 197 million fans watched the 2017 season to make it one of the fastest growing leagues in world cricket. Trinbago Knight Riders are the current Hero CPL champions and the other competing teams are Barbados Tridents, Guyana Amazon Warriors, St. Kitts & Nevis Patriots, St. Lucia Stars and Jamaica Tallawahs. For further information visit www.cplt20.com.