Yello Media Group, the regions leading advertising solutions provider will be hosting a series of Digital Marketing Conferences (Yello Digicon) across the Caribbean starting with Jamaica on Wednesday, April 18th at the Carib Cinema from 8:30 am to 1 pm.
Yello Digicon is aimed at local businesses particularly those in the SME sector interested in the latest trends in digital marketing to improve the profitability of their businesses. It brings together global experts in digital marketing to share best practices and industry trends with local businesses.
The conference organiser, Yello Media Group, is the region’s expert in business development with a track record of tangible results that includes being the recipient of the GoogleMobile and Display Champion award for three years in a row. Recently, Yello Media Group was named amongst the top five companies in the Caribbean and Latin America for their search and display innovation.
Keynote speaker for Digicon will be Daniel Ohara, Google Mexico digital marketing consultant, along with Sherron Washington, CEO of the P3 Solution, a full-service marketing and communications firm that specializes in providing simple strategy, design and social media marketing solutions for SMEs. The event lineup also includes other international speakers recognised for their expertise in digital marketing including Yelp manager of local business outreach John Caroll, digital and social media marketing expert Alicia Whalen.
“There has been an increased appetite for digital marketing content and expertise within the Caribbean. Through our experience, we recognize that digital marketing solutions provide major growth opportunities for local businesses and of all sizes. This year, our focus is bringing global best practices to local companies as a means of helping them elevate their marketing effectiveness”, said Yello Media Group Director of Marketing Tshani Jaja. She added, “This year, we aim to provide a more comprehensive approach to our annual conference. For the first time, we'll have an expert in travel marketing to provide insights and best practices for the tourism sector, as part of our continued thrust to help businesses within the hospitality industry.”
Attendees can expect presentations on the "Gold Standards" in social media marketing, best practices in website development, online video content, online reviews, search engine marketing and content creation and search engine marketing to name a few.
The conference will be held in Cayman and Barbados later this year.