Digicon barbados

Businesses Encouraged To Unleash Their Digital Potential at Yello Digicon 2019

On Wednesday May 8th industry experts, marketing leaders and business operators converged to learn, network and share at the 4th annual staging of Yello Digicon at the Lloyd Erskine Sandiford Centre.

The theme “Unleash Your Digital Potential” was the catapult for businesses to seize the readily available digital marketing solutions that can enable businesses to grow, improve their brand exposure and compete more effectively regionally and internationally.

Yello Digicon featured five dynamic international marketing speakers that shared best practices, case studies, tips and advice on how to maximise returns on investment with online marketing spend and identify the digital investments that will increase conversion and drive customer retention.

Amongst the list of headliners for Yello Digicon were; Eli Schwartz, Director of Growth, Survey Monkey, Brad Peterson, Senior Vice President of Global Business Development, Matchcraft, Sterling McKinley, Digital Marketing Speaker & Strategist, Chris Bryant, Creative Director of Empire Studios and Lisa Pierson, Lead Conversion Copywriter, Copy Hackers Agency.

Carlyle Roberts, General Manager, Yello Media Barbados reminded the audience about the many platforms and business solutions available. These include the online directory findyello.com, which receives over 24 million views, and is seen by 4 million unique viewers across the Caribbean annually. ‘Last year, Barbados had over 3.2 million page views and 1.3 million unique views. Search engine and display marketing are offered in the digital suite of services. Yello Media Group is undoubtedly the biggest seller of Google ads in the region’ Roberts informed. Other services offered by Yello are social media marketing, web page design, video design and video marketing, including TruView on Youtube and television ads on FLOW TV. Yello also prides itself in being the leading directory publisher and digital media company in the Caribbean and Latin America. There are 175,000 directories published annually in Barbados.

Marketing Manager, Pam Roach, said she is extremely pleased with the results of Yello Digicon 2019, especially after the outpouring of positive feedback from those in attendance. ‘The common remarks I keep hearing is the content was valuable and timely. It definitely succeeded in equipping those present with the tools to effectively communicate. The questions asked and the audience’s engagement and participation was also impressive.’ She mentioned that Yello is dedicated to boosting the business landscape and economy for Barbados, by providing platforms to help businesses reach their audiences and by providing expertise, that once implemented can lead to an increase in sales. Roach said more knowledge sharing forums are promised for the future

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