Is Every Lead the Same? It’s Time to Align Your Marketing and Leads for Better Results
Every business wants them. Marketing teams employ innovative advertising strategies to create them, and various tools help to multiply them. More than that, the goal is always to convert them. What are they? Leads, quality leads, of course. As a business, every aspect of customer engagement is motivated by the need to acquire leads because […]
Should You Pay Attention to the Hype About SEO?
More businesses have increased their online presence, showcasing their products and services on websites. While some have updated to e-commerce sites, many still use social media and traditional websites to support their marketing efforts. A website helps with brand awareness and visibility, among other benefits. With an optimised website, you can increase website traffic and […]
SEM vs. SEO
Although SEM and SEO share many similarities, they are in fact not one and the same.
5 SEM Strategies Your Business MUST Implement
Here are five tactics to ensure an effective and successful SEM strategy.
Using Keywords and Headers to Increase Business Sales
Keyword and headers are two of the most important elements of a successful SEM strategy.