Should You Pay Attention to the Hype About SEO?

More businesses have increased their online presence, showcasing their products and services on websites. While some have updated to e-commerce sites, many still use social media and traditional websites to support their marketing efforts. A website helps with brand awareness and visibility, among other benefits. With an optimised website, you can increase website traffic and […]


Although SEM and SEO share many similarities, they are in fact not one and the same.