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Benefits of a Business Website
Whatever the size of your business, it is essential to build and maintain a website that is the focal point for your online presence. Your business website should perform many roles, including enhancing and building your brand, allowing two-way communication with customers, and showcasing your company’s products and services. Below are a few more reasons why a website is essential to your company’s success.
A website allows the customer to find out more about your company and what you’re offering.
We live in a busy world, and more and more, people are spending an increasing amount of time online; browsing through sites, reading reviews, and making purchasing decisions from the comfort of their home.
An online presence that is also optimised for mobile devices, means that you are effectively ‘open all hours’ and ready to provide answers to customers whenever they need. This level of accessibility only comes from having an engaging and informative website.
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Your website is one of your key sales tools and therefore, all social media and traditional marketing efforts should point back to your website in order to create buzz and get people interested in what you have to offer.
It should also be fully equipped with everything a customer needs to make a buying decision. It’s a primary rule to have a lead form embedded on your website, in order to collect customer data for future use. All website content should include a strong call to action and contact information to encourage potential customers to make contact to arrange a purchase or service.
If you want to make sure your website is working well in this area, you must attach an analytical tool, which will inform you of bounce rates, how long people stay on your site, and how many pages they visit.
It goes without saying that every business needs to stay in touch with its customers. A website is the perfect retention tool to ensure that your current customers know how much you care about what they think. You can set up an online customer chat section for ease of communication and two-way interaction. This will add to your reputation as a company that listens to its customers’ opinions.
This will not only improve your customer service but customer satisfaction as well, which goes a long way in ensuring customer and brand loyalty.
Many customers will not take your business seriously if you don’t have a website, or your website is poorly designed with low-quality images and poorly constructed text. A website that is well thought-out and built with the customer experience in mind will make a lasting first impression, and demonstrate that you’re professional and knowledgeable about your business.
Your website is also a prime opportunity to share with customers and potential customers, the history of your company, your mission statement, testimonials and any other relevant information that will enhance your credibility.
Even if you have a social media account on Facebook, Instagram or Twitter for your business, you’re usually limited in terms of what you can post and how long it sits in front of the consumer.
Your own website allows you to be in control of your brand image and message. A business website allows you, the business owner to showcase your work, including video testimonials, product demonstrations, podcasts, etc. The design, narrative, and style are all part of the image you want to convey – so make it count!